Sponsorship Opportunities

The BTCC - delivering a measurable return on investment

BTCC 2011 Demographics PDF

The Dunlop MSA British Touring Car Championship has it all - high drama, fast thrills, incredibly close competition, superb television and media coverage right here at your doorstep. 

Established more than 40 years ago, the BTCC has grown into the country's biggest motor racing show, with massive audience appeal. 

The high-profile Dunlop MSA BTCC offers sponsors a range of possibilities that are unique in contemporary motor racing and clearly make the championship one of the best-value investments in the sporting market place. For any astute and imaginative company, participation grants an instant golden opportunity to bring alive a brand in front of hundreds of thousands of trackside spectators and millions more TV viewers.

The current format sees a frantic three races at each of the ten meetings that make up the BTCC season, with an exciting reverse grid system ensuring even more action. 



TELEVISION AND MEDIA

The BTCC benefits from its best ever television package: Live coverage of every event on ITV4 and highlights on ITV1 and itv.com.  It is a package that ensures the BTCC reaches millions of homes across the UK.

A dedicated media office ensures the BTCC benefits from exposure around the globe. In the UK, the series regularly receives national press coverage. Specialist media in the form of print and electronic outlets provide another level of exposure. The BTCC currently has a media partnership with the Dennis group of publishers, which include the titles Maxim, Evo and Auto Express.

SPONSORSHIP 

The BTCC gives the public unparalleled access to what is one of motor racing's very highest formulae. This means the public interacts with the championship's stars and management, truly making them feel part of the show and bringing them closer to the brands they see before them. 

There are also considerable perks for sponsors in the BTCC that cannot be found in most other high-profile sporting arenas: 'money can't buy experiences' like 'hot lap' rides in supercars, access to pit garages, teams and drivers, as well as the pre-race grid. 

The BTCC offers companies a platform with which to present both their consumers and business-to-business products. The broad range of companies involved demonstrates the power of a large crowd and prime time TV audience, particularly when there is a strong demographic reading. 

HOSPITALITY

As well as on-track and on-television exposure, the BTCC provides the perfect platform and environment for a wealth of far-reaching corporate activities. As a result of its proven pedigree and well-established terrestrial television coverage, the long-running series enjoys an enviable status among the elite of the UK's premier sports; this status gives all of the BTCC's race meetings a real prominence and a true sense of occasion.

Whatever your particular requirements, the high-flying BTCC offers both large and small organisations unrivalled opportunities, as well as the very real promise of an exhilarating taste of life in the fast lane.

GET IT ALL

Whatever your requirements, whatever your budget, the BTCC will offer something to suit.

If you would like to find out more about the benefits of partnering with one of the championship’s most high profile drivers, please contact Rob Collard.